There is a wealth of information on the web about the use of blogs as marketing tools for lawyers – and these sources include “Real Lawyers: Have Blogs”, the “Legal Marketing Blog”, etc. There are many examples of lawyers using blogs as a way to show off expertise in a specific practice area – the most prominent being Thomas C. Goldstein whose blog at www.scotusblog.com was clearly a key marketing tool in his ascension to the head of the Supreme Court practice at Akin Gump Hauer and Feld. So it should come as no surprise that even law students have started using blogs as ways of showing off expertise and their availability to the job market. This article is about how a second year law student named Travis Hodgkins landed a job with Seattle-based law firm Harris & Moure, after name partner Dan Harris noticed Travis’ blog at www.transnationallawblog.com, which focuses on events in international law. Blogging is not for everyone – but for lawyers with a unique and specific expertise, together with a knack for self-promotion, blogging is an excellent way of raising your profile with employers, colleagues, and ultimately with clients.
